Fuel+ was founded in Girona in 2021 by a group of athletes united by one mission: to create simple, effective sports nutrition that supports real performance without unnecessary complexity. Built by athletes, for athletes, the brand is grounded in firsthand experience — understanding that what you put into your body matters, especially when you’re pushing it to the limit.
Every product is developed by a team of scientists and endurance athletes who share a deep understanding of training, recovery, and race-day demands. Designed to fuel effort without distraction, Fuel+ offers clean formulas made with purpose — nothing more, nothing less. From gels to drink mixes, every ingredient is chosen for function, flavor, and digestibility.
But Fuel+ is more than just what’s inside the pack. The brand is part of a growing community of sportspeople who care not only about performance but also about the planet. Acknowledging that endurance sports inevitably generate waste, Fuel+ works continuously to reduce its environmental footprint — using the most sustainable materials available and always searching for better solutions.
Through events, talks, and shared experiences, Fuel+ fosters a culture of awareness — where knowledge leads to better decisions, and performance goes hand in hand with responsibility. It’s a brand for athletes who train hard, think critically, and move through the world with intention.
