Founded in Hackney, London in 2015 by designer and runner Tim Soar, SOAR exis...
Founded in Hackney, London in 2015 by designer and runner Tim Soar, SOAR exists to elevate the running experience through relentless innovation and aesthetic precision. With a modernist approach to design and a deep commitment to performance, SOAR engineers apparel that performs at the highest level — garments that are not just worn, but tested and refined through real-world running.
Every piece is the result of exhaustive prototyping and material experimentation — bonded seams to reduce chafe, laser-cut trims to save weight, and proprietary fabrics built from the yarn up. Whether it’s a race vest designed for elite club athletes or compression tights that integrate targeted support through complex weaves, SOAR’s kit is purposeful, technical, and unapologetically refined.
Tim Soar’s background in fashion imbues the brand with a distinct aesthetic language — minimalist, utilitarian, but always beautiful through function. Inspired equally by urban crews and heritage clubs, SOAR seeks to unite the full spectrum of the modern runner: performance-driven, socially connected, and aesthetically conscious.
From the tarmac to the trail, SOAR pushes the limits of running apparel. Engineered by runners, for runners — every garment is a testing ground for progress.
