Collection: UNNA

Born from a personal turning point rather than a finish line, UNNA was founded by John-Ruben Holtback—previously of acclaimed menswear label L’HOMME ROUGE—after a health scare reshaped his relationship with movement. His epiphany? That exercise should be accessible, joyful, and rooted in how we feel, not how we rank.

UNNA is running reimagined: progressive kit designed for performance, yes, but also for expression and ease. The brand brings together technical intention and modern silhouette, with pieces that look as good post-run as they feel mid-stride. Light, breathable, and tailored with movement in mind, the apparel draws from fashion-forward design while delivering on the mechanics of real training.

From precision-cut shorts to barely-there base layers, each garment balances comfort with quiet innovation—featuring fabrics that wick, stretch, and adapt without shouting about it. Whether you’re chasing a tempo session or a clear head, UNNA meets you there: functional, flattering, and full of energy.

What sets the brand apart isn’t just the gear—it’s the ethos. UNNA builds for the many, not the few. It champions effort over ego, style without compromise, and a running culture that invites rather than intimidates. The result is a wardrobe that moves fluidly between the city and the trail, the social and the solo, the fast and the gentle.

Rooted in Sweden but resonating globally, UNNA is carving out space for a more open kind of running—a place where wellbeing leads, design matters, and how you feel is the whole point.