Collection: Oakley

Oakley was founded in California in 1975 by Jim Jannard with just $300 and a bold vision to reimagine performance gear. It began with motorcycle grips made from a unique material that would later be used in Oakley’s now-iconic eyewear. Early innovations like the O-Frame goggle and Factory Pilot Eyeshades established the brand’s reputation for cutting-edge optics and unconventional design, quickly earning the trust of elite athletes.

By the 1990s, Oakley had become synonymous with a rebellious, high-performance aesthetic—pushed further by cultural icons like Michael Jordan, Lance Armstrong, and Dennis Rodman. Frames like the Eyejacket and X-Metal series blurred the lines between sportswear and subcultural cool, appearing everywhere from the Tour de France to blockbuster films.

Oakley’s archives now serve as a blueprint for its current resurgence. Models like the Jawbreaker and Plazma continue to push the boundaries of sports eyewear, while the Oakley Factory Team reimagines classics like the Flesh sneaker in collaboration with Brain Dead. The brand’s tech-forward DNA remains intact, now cross-pollinating with fashion and streetwear communities around the world.

Through decades of shifting trends, Oakley has stayed true to its design ethos: relentlessly functional, instantly recognizable, and unmistakably original. Its appeal lies in that rare mix of credibility and cult status — just as at home on alpine switchbacks as in underground clubs and contemporary fashion circles.