Collection: POC

Founded in 2004 and based in Stockholm, POC is a pioneering safety and performance brand driven by one mission: to protect lives and reduce the consequences of accidents for athletes and anyone inspired to move like one. From the start, POC has fused data, science, and design to create industry-leading protection across cycling, snowsports, and beyond — earning the trust of elite athletes and recreational riders alike.

Every product POC creates begins with a problem to solve. Their development philosophy is grounded in three principles — safety, performance, and design — ensuring that nothing compromises protection. Through constant research and rigorous testing via their in-house POC Lab, they produce standout innovations like the Ventral helmet platform, combining aerodynamics and ventilation with uncompromising safety.

POC has consistently pushed boundaries with bold partnerships and technical breakthroughs. Their collaboration with Volvo Cars led to the world’s first crash tests between bike helmets and vehicles, while the integration of twICEme® NFC Medical ID chips allows their helmets to “speak for you when you can’t.” They were also early adopters of MIPS (Multi-directional Impact Protection System) technology, which is used across their range to reduce rotational forces on the brain during angled impacts.

Whether you’re chasing podiums or simply riding to work, a helmet from POC is protection backed by science. With standout models like the Ventral, Procen, and the recently released Cytal, the brand remains a benchmark for forward-thinking design that prioritizes human safety — on the road, trail, or mountain.