Universal Colours is a progressive cycling apparel brand redefining performan...
Universal Colours is a progressive cycling apparel brand redefining performance wear through sustainable practices and bold design. Founded in London, the brand was created to serve a new generation of cyclists — those who see their clothing as an extension of their values, not just a technical necessity. From the outset, the focus has been on originality, durability, and responsibility, with every product built to perform without compromise.
Collections like Chroma and Mono showcase this vision: Chroma delivers vibrant, expressive colour palettes designed to stand out, while Mono takes a more minimal, understated approach — both underpinned by the same high-performance fabrics and thoughtful construction. Universal Colours sources advanced recycled materials wherever possible and partners exclusively with internationally audited factories, including LTP in Lithuania, to ensure ethical and sustainable production at every stage.
The brand’s design ethos draws inspiration from streetwear, industrial design, and high fashion, creating a visual identity that challenges traditional cycling aesthetics. Each piece is engineered for the long haul — tested rigorously for comfort, fit, and resilience through repeated use and washing — proving that sustainability and performance are not mutually exclusive.
Transparency and collaboration are central to everything they do. Whether working closely with mills in Europe or exploring circularity and repair initiatives, Universal Colours is constantly evolving. Their collections are not defined by seasons but by stories, each chapter a reflection of their ongoing mission to produce the most carefully considered cycling apparel on the market.
