Collections

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MAAP

In 2014, designer Ollie Cousins (formerly of Stüssy and Globe) teamed up with rider and product expert Jarrad Smith to create a cycling brand that would bring subtlety and intent to riding kit. The duo shared a frustration: most cycling gear at the time was either bland techwear or overloaded...

MAAP

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MAAP Aerate

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MAAP Drome

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MAAP July

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MAAP NSR25

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MAAP Privateer

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Man

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Maurten

Maurten began in Sweden in 2015 with a singular ambition: to quietly transform endurance nutrition through pioneering science. Their patented Hydrogel Technology — a natural blend of alginate (from seaweed) and pectin (from fruit fiber) — encapsulates high concentrations of carbohydrates, enabling smoother digestion and faster absorption during physical exertion...

Maurten

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Norda

Norda was founded in Montréal by Nick and Willa Martire with a single, bold vision: to create the best trail running shoe the world has ever seen. Inspired by Canada’s toughest conditions, they began with a question — not how to make a better shoe, but how to build the...

Norda

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Nutrition

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Oakley

Oakley was founded in California in 1975 by Jim Jannard with just $300 and a bold vision to reimagine performance gear. It began with motorcycle grips made from a unique material that would later be used in Oakley’s now-iconic eyewear. Early innovations like the O-Frame goggle and Factory Pilot Eyeshades...

Oakley

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POC

Founded in 2004 and based in Stockholm, POC is a pioneering safety and performance brand driven by one mission: to protect lives and reduce the consequences of accidents for athletes and anyone inspired to move like one. From the start, POC has fused data, science, and design to create industry-leading...

POC

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Pas Normal Studios

Pas Normal Studios was founded with a vision: to craft cycling clothing that meets the uncompromising demands of professional racing while embracing a refined, understated aesthetic. Since its inception, the brand has quickly become a global favorite among discerning cycling enthusiasts. The idea was born in 2015, when Karl-Oskar Olsen—co-founder...

Pas Normal Studios

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Patagonia

Patagonia was founded in 1973 by climber and craftsman Yvon Chouinard, who never set out to start a business — but did so anyway, out of a need for better gear and a desire to protect the places he loved. From hand-forged pitons to performance outerwear, Patagonia has always blended...

Patagonia

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Pillar Performance

Founded by former professional rugby player Damien Fitzpatrick, PILLAR Performance was born from firsthand experience with injury and recovery. After multiple ACL tears and years of chronic joint issues, Fitzpatrick turned to high-strength micronutrition as a way to extend his career without relying on anti-inflammatories. Recognising a gap in the...

Pillar Performance

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QUOC

Founded in 2009 by Camden-born fashion graduate Quoc Pham, QUOC began as a personal mission: create cycling shoes he himself wanted to wear. Dissatisfied with clunky, overbuilt footwear, Pham sketched his first model—the Fixed England—built around a slim leather fit designed to work cleanly with toe cages. His vision quickly took...

QUOC

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Rapha

Founded in London in 2004 by Simon Mottram, Rapha began with a simple ambition: create cycling kit that combined pro-level performance with thoughtful, enduring design. Their first release—the iconic Sportwool™ Classic Jersey, finished in black with a single white stripe—reimagined what cycling apparel could look and feel like That early...

Rapha