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STYRKR

STYRKR [stir-kuh] — meaning strength in Old Norse — is a UK-based sports nutrition brand engineered for endurance. Founded by Christian Sanderson, a cyclist-turned-formulator, Styrkr was born from a need for performance nutrition that actually performs: gentle on the stomach, backed by science, and powerful enough to push athletes —...

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Sale

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Sale Cycling

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Sale Running

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Satisfy Running

Founded in Paris in 2015, Satisfy Running is redefining the culture of running through a blend of performance, design, and emotion. Created by Brice Partouche, the brand was born from a desire to transcend the limits of conventional sportswear — merging technical innovation with an elevated, almost spiritual approach to...

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Soar Running

Founded in Hackney, London in 2015 by designer and runner Tim Soar, SOAR exists to elevate the running experience through relentless innovation and aesthetic precision. With a modernist approach to design and a deep commitment to performance, SOAR engineers apparel that performs at the highest level — garments that are...

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Sunglasses

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Trail Running Shoes

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UNNA

Born from a personal turning point rather than a finish line, UNNA was founded by John-Ruben Holtback—previously of acclaimed menswear label L’HOMME ROUGE—after a health scare reshaped his relationship with movement. His epiphany? That exercise should be accessible, joyful, and rooted in how we feel, not how we rank. UNNA...

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Universal Colours

Universal Colours is a progressive cycling apparel brand redefining performance wear through sustainable practices and bold design. Founded in London, the brand was created to serve a new generation of cyclists — those who see their clothing as an extension of their values, not just a technical necessity. From the...

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Women's